Summary
In introduction, our digital marketing services for Iconic Electronics Malawi proved highly effective, elevating the company's online presence and surpassing key performance indicators. This overview highlights the success of our dynamic, data-driven approach, underscoring the impact of our client-centric strategies in the competitive landscape of the Malawian electronics industry.
🔍 Client Needs
Build a professional e-commerce website
Make it easy for customers to browse by category and product
Enable customers to “order” via WhatsApp instead of standard checkout
Automate WhatsApp messages with product/cart details
Ensure performance on mobile, where most customers shop
Train the Iconic team to manage products without needing a developer
⚙️ Services Delivered
Full Website Design (Framer CMS)
Custom Product Page Templates
WhatsApp Checkout Flow Development
Product Upload Training + CMS Setup
Image Optimization for Fast Loading
Category Sorting & Filtering System
Domain Setup + Hosting Support
🛠️ Tools Used
Full Website Design (Framer CMS)
Custom Product Page Templates
WhatsApp Checkout Flow Development
Product Upload Training + CMS Setup
Image Optimization for Fast Loading
Category Sorting & Filtering System
Domain Setup + Hosting Support
📈 Results
100+ product messages received via WhatsApp in the first 2 weeks
Customers reported the site was “easy and familiar to use”
Client now manages and adds new products in under 5 minutes
+180% increase in organic traffic in the first month
Bounce rate dropped by 40% compared to their old site
🧠 Strategy
We leaned into the local buying behavior in Malawi—most shoppers are used to negotiating or confirming orders over WhatsApp. So instead of forcing a broken checkout experience, we connected each product page to the seller’s WhatsApp with a pre-filled message that includes the product name and price. For users who add multiple items, a basic cart summary is passed as part of the message, allowing sellers to take it from there manually. This created a frictionless, familiar buying flow without needing a payment gateway integration.
💬 Client Feedback
“We finally feel like a real online store. Customers love how quick it is to send a product request. And we’ve never had this level of interest before.”
